So, we’ve gone and done it again. We’ve changed what you know about us and added a shiny new veneer. The reason why we’re plugging TopicDNA now isn’t because what we created before didn’t work. On the contrary, the technology we were building that determines your personality based on your music listening behaviours is still here. In fact, we’ve proven that it’s about 70 – 80% accurate on over 30,000 people around the world (who’ve taken the test via our demo app).