With billions of users on social media right now ranging across all age groups, and the number of social media users growing each day, it is clear that social media is here to stay in the years ahead. However, despite this, with the ever increasing popularity of social media among businesses and advertisers, it is becoming harder and harder to get noticed by the audience you want. That is why we have put together some crazy, data driven facts about social media, social profiling and targeting that may just benefit your business.
So, we’ve gone and done it again. We’ve changed what you know about us and added a shiny new veneer. The reason why we’re plugging TopicDNA now isn’t because what we created before didn’t work. On the contrary, the technology we were building that determines your personality based on your music listening behaviours is still here. In fact, we’ve proven that it’s about 70 – 80% accurate on over 30,000 people around the world (who’ve taken the test via our demo app).