With billions of users on social media right now ranging across all age groups, and the number of social media users growing each day, it is clear that social media is here to stay in the years ahead. However, despite this, with the ever increasing popularity of social media among businesses and advertisers, it is becoming harder and harder to get noticed by the audience you want. That is why we have put together some crazy, data driven facts about social media, social profiling and targeting that may just benefit your business.
1. There are more than 2 billion users on just FB, Twitter and Instagram combined. More users mean more noise too.
Yes with over 1.5 billion active users on FB, and over 300 million active users each on Instagram and Twitter, that makes up more than 2 billion users on just these 3 platforms alone. So it would be crazy if your business is not yet engaging on any of these platforms yet!(http://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/) But more than being on them, its how you use these platforms to work in your favour that matters most. Especially with all the noise, and thousands of businesses and advertisers on social media, you have to make your advertisement stand out and reach the right people to make the most out of your ad dollars. Wondering how? One thing you could do to achieve this is target the relevant people who would be interested in what you’re offering. What we at TopicDNA call “Lookalike Audience Targeting”. More on that in the next point.
2. Targeted advertisements are, on average, almost twice as effective as non-targeted ads.
So now it is clear that targeting increases the ROI of your social media ad dollars by making them almost twice as effective. This is just based on the average. But what if you can profile your audience and target your ads right down to the personality traits and interests of your perfect customer? Won’t your ads be much more effective? TopicDNA allows you to do this by finding your perfect target customer and building a lookalike audience from them to create a highly relevant target list. Any business can have access to our tools by signing up for the free trial here!
3. Marketing agencies and consultants may cost you up to $20,000 a month as compared to $100 – $1000 if you do your marketing in-house.
There are many marketing agencies around the world. But marketing agencies and consultants are expensive to engage with (http://www.contentfac.com/how-much-does-social-media-marketing-cost/). If your company has a limited budget you should try doing it yourself in-house(https://blog.bufferapp.com/social-media-marketing-budget). That is where low cost social profiling tools like TopicDNA come in allowing you to analyze your brand’s followers and even find followers exactly like the people you would want to target. This will make sure you target better and increase the efficiency of all your ads. What is amazing is that you get to generate your first Followers or Comparison report for free using our free trial here. This free information can provide you with all you need to kickstart a laser targeted marketing strategy for your company!
Master the art of Social Media Profiling and Targeting
TopicDNA is a social media profiling platform unlike any other. You can find out the interests of anyone on Twitter (and soon Instagram) and build out a lookalike audience from these people, enabling you to target your most relevant customers. Try it out for free here!