Welcoming the Moment.Us iOS app to the UK market

We are a start-up. We have a built-in passion for discovering impossible and crazy ideas. We’ve been through months of R&D and built several experimental prototypes with no intention to officially launch them. At Moment.Us, innovation never stops. And we DO want to launch this: please welcome the Moment.Us app for iOS on the UK market.

The Moment.Us app is as simple as turning on the radio, but personalised to your environment. How does that work?

Having an experienced journalist writing about us and understanding the vision of our company is both exhilarating and insightful. Martin Bryant, Editor-in-Chief of The Next Web, posted a first-class article and a thorough analysis about Moment.Us last week, describing our app “in many ways, an experiment” and is asking “are there useful correlations between context and music?”. We love this question, as it helps drive everything we do at the company, from how our “brainy” algorithm works to how we tackle the music discovery experience.

Bryant goes into more detail on how Moment.Us recommends new music and builds up personalised radio stations: “In addition to factors like day, time, weather and location, the app is logging all sorts of data from the iPhone’s sensors (movement speed and ambient light/sound, for example) for future use. If you use the app now, you’re essentially contributing to this experiment.” This is exactly where we are now.

As mentioned, we are a start-up. But our greatest advantage is that we know exactly where we want to be and how much commitment is required to uphold the company’s motto, “the right music for the right moment”.  Our final vision of music discovery and consumption is quite revolutionary, but we wanted to build a simple and relevant way for you to discover music. That’s why we launched Moment.Us. The growth and success of this “experiment” depends on two things: your passion for music and innovation and our ability to deliver beautiful music experiences in return.

We say that our music app “learns” but that’s not even the best part in this process. How it learns is what makes it interesting: the exact moment you skip the song, what keywords you type in the “Discover By” panel or how many times you click on the moment bubbles all influence the music you receive. So all you have to do is turn on your personalised radio station, play with the app and enjoy. Our music recommendations take into account more factors than any other music player on the market, so we agree with Bryant when he says, “it will be interesting to see how useful the app is in six months’ time when the startup has a lot more data to play with.”

We wanted our app to look and feel unlike any other music player that exists. And more than that, being a tech company, we want to blaze the trail for hyper-targeting so that the right content is perfectly suited to the right context. In regards to this data experiment, Bryant compared Moment.Us to Ireland’s Soundwave, mentioning that even though their product is “more polished, Moment.Us’ dataset has a far richer set of variables that could stand it in good stead for the future.” This gives us a boost of confidence as we know we’ll only get better as more feedback starts rolling in.

We’ve only released the Moment.Us iOS app in the UK for now. There has to be a starting point somewhere, doesn’t it? So please try it out from here and let us know how it makes you feel. If you don’t have an iDevice or if you’re outside the UK, please subscribe to our mailing list on the website to let us know you’re interested and we’ll try our best to make it happen.

We’ll leave you, dear partner, brand manager, radio presenter, blogger, listener and all in all, music lover with Bryant’s last remark: “for now, it has an interesting initial app, and further funding and refining could lead Moment.Us in some exciting directions.” Keep in touch!





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Preceptiv has created technology that can determine people’s personalities by analyzing the music they listen to. It works by combining music data with decades of psychological research, demographics and behavioural data to determine personality. It’s the first technology of its kind, and is easily integrated into mobile apps. Personality is another psychometric variable that can be used to understand people on a deeper level so they can be served more relevant and personalised mobile experiences. Visit http://www.preceptiv.co for more details.

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