“Dream on ’til you find you’re living it”

The tiny fingers of Andrew’s older son, Aidan, holding a huge set of headphones around his ears and the tagline “humanizing music discovery” made the header of our first blog page a couple of years ago. This is how it started. We are happy and proud to say that our core values and company insight remained unchanged until today.

We are a team built up upon family values, friendship and honesty. We might not all be family by blood, but we behave like one. And we are happy it shows.

We would never deliver a product that we wouldn’t like our children to believe in. Because building up a better future for them is what determined Moment.Us CEO Andrew Ko to set forward on this journey. That and the determination to finish the sentence “there has to be a better way…”. And every time we feel tired, we think of that. There’s no greater feeling than knowing what you do every day is not only beautiful, but also innovative enough to bring change.

We are the “emotional context people”, as Gabbi Cahane from our London-based partners, Meanwhile, described the company. We own a well managed database, leading edge algorithms, and data under this banner. No one has put the music discovery into context before the way we are trying to do now. This may be a bold affirmation. But we are looking forward to showing you why we are so excited. Stick around. Moment.Us might be the next big idea everyone is talking about.


Soundtrack: “Shine On” by Eric Bibb


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Preceptiv has created technology that can determine people’s personalities by analyzing the music they listen to. It works by combining music data with decades of psychological research, demographics and behavioural data to determine personality. It’s the first technology of its kind, and is easily integrated into mobile apps. Personality is another psychometric variable that can be used to understand people on a deeper level so they can be served more relevant and personalised mobile experiences. Visit http://www.preceptiv.co for more details.

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