“It’s been a long time…”

We’re back!

Sorry, we know it’s been a while since we’ve posted anything on our blog. For a little perspective (just to make us feel bad!), here’s how much time has elapsed since our last update:

73 days = 1752 hours = 105120 minutes

That’s a long time.

To make us feel even worse, here are some significant events that have happened since that time:

1. The Iron Lady, Margaret Thatcher, passed away

2. North Korea defied the world and tested missiles over the Sea of Japan

3. The next-generation Xbox and Playstation were unveiled

4. Yahoo! bought Tumblr for $1.1bn and revamped Flickr

5. The European football season officially ended

6. All the snow melted

Like we said, that’s a looooong time.

But just to let you know that we haven’t actually been twiddling our thumbs and wasting away during this period, we present the following pie chart on how our time was officially divided:


As you can tell, we have spent exactly 0.00000% of our time blogging…but you already knew that!

So, we’re going to get back on the blogging horse and let all of our awesome followers know what Moment.Us is currently up to, the amazing things that are going on in the world of contextual data and what we have in store for you in the very near future.

Keep your eyes peeled on our blog as we have some mind-blowing announcements coming soon!

– Andrew

P.S. The titles of all our blog posts will be lyrics from certain songs.  The name of these songs will be revealed at the end of the sign-off but it’d be fun to try and guess before you see the answer…

Soundtrack: “Try Again” by Aaliyah


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Preceptiv has created technology that can determine people’s personalities by analyzing the music they listen to. It works by combining music data with decades of psychological research, demographics and behavioural data to determine personality. It’s the first technology of its kind, and is easily integrated into mobile apps. Personality is another psychometric variable that can be used to understand people on a deeper level so they can be served more relevant and personalised mobile experiences. Visit http://www.preceptiv.co for more details.

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