Preceptiv has created technology that can determine people’s personalities by analyzing the music they listen to. It works by combining music data with decades of psychological research, demographics and behavioural data to determine personality. It’s the first technology of its kind, and is easily integrated into mobile apps. Personality is another psychometric variable that can be used to understand people on a deeper level so they can be served more relevant and personalised mobile experiences.
Visit http://www.preceptiv.co for more details.
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