Moment.Us secures £100k investment

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If you’re a consumer brand owner / manager, then this news is for you.

Moment.Us Ltd., a technology company specialist in developing media discovery and consumption platforms powered by contextual data and a Meanwhile investee company, has secured £100,000 investment from Collider12.

Founded in 2012, Collider12 is an accelerator for startups and early stage companies run by Pembridge Partnership Ltd. seeking “productive collaboration between startups and brands.” The brands in question invest alongside Creative England and include Unilever, Bauer Media, BBC Worldwide, CBS Outdoor and Bosch.

Commenting on the news, Moment.Us CEO Andrew Ko says: “As good as we feel about the technologies we’re building, there’s nothing quite like the validation from brands like Unilever and Bauer Media. To celebrate the moment, I went straight out and bought everyone Magnum ice creams.”

Moment.Us has been developing its technology for two years – a context intelligence platform that enables brands to deeply understand and engage their customers so they can be served exactly the right content for exactly the right moment.

The company is accredited by the UKTI’s Global Entrepreneur Programme.


Andrew, our fearless leader, features towards the beginning and right at the end of this Collider12 promotional video, released today.

Welcome to Collider12 from Collider12 on Vimeo.

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Preceptiv

Preceptiv has created technology that can determine people’s personalities by analyzing the music they listen to. It works by combining music data with decades of psychological research, demographics and behavioural data to determine personality. It’s the first technology of its kind, and is easily integrated into mobile apps. Personality is another psychometric variable that can be used to understand people on a deeper level so they can be served more relevant and personalised mobile experiences. Visit http://www.preceptiv.co for more details.

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