Ten-times Champions League winners Real Madrid face local rivals Atlético Madrid in the Champions League final once again just after two years. Having won 4-1 in 2014 with Ronaldo scoring a penalty in the final minute of extra time, the pressure will be on Real Madrid to emerge victorious again. Of course Atlético Madrid, who finished a close two points behind Real in La Liga this year will want their revenge.
With this exciting match scheduled tomorrow, we decided to turn up the heat by going all in to study the fans of both these Spanish clubs with our interest affinity technology, TopicDNA. And here is what we found, some of which is sure to shock you.